Privacy Policy

Privacy Policy Statement

We are committed to protecting your privacy and ensuring that your personal data is safeguarded. This Privacy Policy Statement explains the types of personal data we collect, and how we process and protect such data.

We treat your personal data as strictly confidential and ensure that our policies and practices regarding the collection, use, retention, disclosure, transfer, confidentiality, and access of personal data comply with the laws of Hong Kong.

Personal Data Collection Statement (“this Statement”)

This Statement is issued by Potato Group Limited in accordance with the Personal Data (Privacy) Ordinance in relation to the operation of our retail business.

This Statement is updated and effective from the date stated below.

Definitions

In this Statement, unless the context otherwise requires, the following terms shall have the meanings set out below:

2.1 “Database” means the database storing our customers’ personal data.
2.2 “Effective Date” means 1 January 2023.
2.3 “Our Application” means the mobile application operated by us on designated mobile devices.
2.4 “Our Customer Hotline” means the service hotline number listed on our Website or Application.
2.5 “Our Associated Companies” means companies under Potato Group Limited that operate retail products or services.
2.6 “Our Stores” include “PotatoShip” and any other retail formats we may operate from time to time (including online or physical stores).
2.7 “Our Subsidiaries” means all retail and service units under Potato Group Limited providing retail products or services to customers.
2.8 “Privacy Ordinance” means the Personal Data (Privacy) Ordinance (Cap. 486 of the Laws of Hong Kong).
2.9 “Personal Data” has the same meaning as defined in the Privacy Ordinance.
2.10 “Registered Customer” means a customer who has registered an account on our Website or Application.
2.11 “Our Website” means www.potatoship.com.
2.12 “Retail Products or Services” means products or services provided (whether through physical or online channels), including but not limited to: food, beverages, groceries, household goods, lifestyle products, daily necessities, health and beauty products, medicines, perfumes and cosmetics, baby products, stationery, books and paper products, confectionery and toys, clothing, footwear, textiles, pet supplies, fashion accessories, bags and luggage, jewellery, watches, furniture, office supplies, sports and leisure goods, mobile devices, electronics and electrical appliances, computer software and games, music, educational products and services.

Personal Data We Collect and Why

To become a Registered Customer and enjoy our products and services, you are required to provide certain necessary personal data. We may also request additional information to help us provide and recommend products or services that may be of interest to you.

Types of personal data we may collect include your name, address, email address, phone number, date of birth, gender, age, shopping preferences and interests.

Each of our companies has the right to collect, retain, process and/or use the personal data in the Database in accordance with this Statement. If you fail or refuse to provide complete and accurate personal data, we may be unable to provide or continue to provide our products or services to you.

Use of Your Personal Data

You agree that we may use and retain the personal data you provide to us, and the data generated from your use of our Website and/or Application, for the following purposes:

1.1 Processing your application to become a Registered Customer;
1.2 Providing our services to you;
1.3 Administration, operation, and maintenance of our Website and/or Application;
1.4 Providing you with periodic information, including details of our retail business and related rewards;
1.5 Providing the retail products or services requested by you;
1.6 Processing purchase orders at our Stores, including verification of payment details/status;
1.7 Conducting prize draws, games or competitions in which you participate;
1.8 Performing data sorting and analysis to understand your characteristics and purchasing behavior, enabling us to provide services tailored to your needs and recommend products or services of interest;
1.9 Designing and providing new services, or improving existing services, by us, our Associated Companies and/or Subsidiaries;
1.10 Investigating complaints, suspected suspicious transactions, and service improvement measures;
1.11 Preventing and detecting crime;
1.12 Making disclosures required by law;
1.13 Conducting aggregated behavioral analysis.

Where you have given consent or indicated no objection, we may use your personal data for direct marketing (via mail, email, phone, SMS, or any existing or future communication channels) in relation to:

2.1 Promotions and offers provided by us and/or our Subsidiaries;
2.2 Promotions and offers provided by companies under Potato Group Limited;
2.3 Promotions and offers provided jointly with third-party merchants relating to:

Retail products or services;
Financial, investment, insurance, banking and credit card services;
Transportation, travel and accommodation;
Sports, leisure and entertainment;
Telecommunications products and services;
E-commerce (including transaction and payment platforms and online auctions).

We may disclose and transfer (in Hong Kong or overseas) your personal data to agents or contractors under a duty of confidentiality who provide administrative, data analysis, marketing and research, telecommunications, professional or similar services to us.

In the event of restructuring of our retail business and/or any merger, sale or transfer involving us or a third party (including partial or total transfer of assets or shareholding), we may disclose or transfer (in Hong Kong or overseas) your personal data to actual or proposed transferees for the purposes described in this Statement.

Browsing Information (Cookies)

When you access our Website, Application and other related websites (collectively “these Websites”), we use cookies and similar technologies to collect data about you.

Cookies are files stored on your computer hard drive or browser. They enable us to recognize that you have previously visited these Websites. We use cookies to evaluate your usage, browsing and shopping habits, personalize your experience, and assess your activities on these Websites so as to improve usability and provide the best experience.

Information we may collect includes:

Browser type;
Pages viewed;
Internet Protocol (IP) address;
Hyperlinks clicked;
Websites visited before entering our Website.

You may refuse cookies by adjusting your browser or system settings. However, doing so may prevent you from using or activating all features and services of these Websites.

Use of These Websites

When you choose to use, access or download these Websites, or allow your device to connect via Wi-Fi, we may receive data regarding your location and mobile device, including device identifiers, GPS data or WLAN data. Your location data will not be stored or transmitted to third parties.

If you consent to location services and/or notification functions, we may provide location-based services including advertisements, search results and personalized content. If you agree to receive communications and advertisements, we may send push notifications or promotional communications based on your geographic location and/or prior online activities when you are near our Stores.

Most mobile devices allow you to disable location services and push notifications. If you wish to do so, please adjust your device settings. We will follow your device’s notification instructions accordingly.

Your Rights Regarding Personal Data

You have the right to:

1.1 Check whether we hold your personal data;
1.2 Access your personal data held by us;
1.3 Request correction of inaccurate personal data;
1.4 Ascertain our policies and practices regarding personal data and the types of personal data held;
1.5 Request at any time to stop receiving direct marketing communications.

To make any of the above requests, please contact:

Email: cs@potatoship.com

In accordance with the Privacy Ordinance, we may charge a reasonable fee for processing data access requests.

Protection of Your Personal Data

We adopt appropriate technical and organizational measures to protect your personal data against accidental or unlawful destruction, loss, alteration, disclosure or access.

Our Website may contain links to third-party websites. We have no control over such websites or their content. Once you leave our Website, we are not responsible for the protection of your information or privacy. You should exercise caution and review the privacy policy of any website you visit.

Other Provisions

Nothing in this Statement limits your rights under the Privacy Ordinance.

This Statement is governed by and construed in accordance with the laws of the Hong Kong Special Administrative Region.

We may update this Statement from time to time. The latest version will be published on our Website and Application.